Artwork Guide

You only need a Show Cover to publish on Apple Podcasts — but you don’t have to stop there. This guide will help you get familiar with our artwork guidelines so you can pick the right art placements for your podcast.

Artwork ready to go? Sign in to Apple Podcasts Connect to upload it. Know which placements you need? Check out our Template Library. Just starting? Read on.

Below you’ll see a mix of required and optional artwork. Required means you need it to publish your show, channel, and/or subscription. Optional art isn’t mandatory, but it can enhance your listeners’ experience and elevate your brand.

Show Artwork

This art helps you establish a visual presence for your podcast so it can stand out and attract listeners.

Show Cover

This required art is your podcast’s primary visual expression. It gives listeners a sense of your topic and tone.

Full Page Show Art

This optional extension of your Show Cover lets you depict your show on a larger canvas.

Episode Art

This is optional cover art for each episode. It highlights your changing content, themes, and guests.

Chapter Art

This optional art accompanies your episode chapters (which are like bookmarks).

Show Hero

If you submit your show for featuring on Apple Podcasts, you’ll need this wide-format Show Cover for the Browse tab.

Channel Artwork

If you have two or more podcasts, you can list them on a channel page. This art helps you brand your channel with a unique look and feel.

Channel Icon

This is a required symbol that identifies your channel.

Channel Logo

This required art is a graphic representation of your channel title.

Channel Background

This is optional wallpaper for your channel page.

Channel Cover

This optional placement is cover art for your channel. It should express your channel brand and display your channel name.

Channel Hero

If you submit your channel for featuring on Apple Podcasts, you’ll need this wide-format Channel Cover for the Browse tab.

Subscription Artwork

A show or channel subscription helps you grow your business, and this art visually represents your offering.

Subscription Promotion

This required art visually represents your subscription brand and features the name of your offering.

Subscription Icon

This required graphic icon identifies your subscription. It appears when listeners subscribe to your show or channel.

Subscription Upsell

This optional art showcases the content included in your subscription.